Budweiser as the official sponsor of the movie “Cesar Chavez” had the opportunity to do what no other brand has done before. Host the world premiere in an open field with the real heroes of the story: 1,100 farm workers.
The event received national and international earned media coverage, generating 12 million impressions in just one day. and most importantly, Budweiser raised awareness on the importance to fight for equal rights for immigrant farm workers in the US.
ROLE IN PROJECT: Concept and design
CREATIVE CREDITS: CD: Veronica Elizondo Copywriter: Marcela Angeles Art Director: Grace Espejel
AWARDS: Sol Festival: Shortlist. USH Awards: Shortlist.