At Uber, everything starts with a name. When users and drivers call each other by name there's a barrier that breaks, and just this tiny detail creates trust between them.

CLIENT: Uber Global

ROLE IN PROJECT: Concept and design

CREATIVE CREDITS: GCD: Paul Nguyen CD: Francisco Puppio, Gabriel Curiel. Copywriters: Omar Ponce, Alberto Orte. Art Directors: Grace Espejel, Gerardo Ortiz.

DATE: 2018